If you want to test the demographic resilience of your concepts or new business ideas, I am happy to be your constructive troublemaker. In practice-oriented workshops on the topic of age(ing), I take your team out of their comfort zone.I have been practicing in this uncomfortable role for over 20 years now. For me, being constructively challenging means asking smart, strong and provocative questions. I do not lecture, but rather help to critically question ideas and assumptions and offer alternative options and perspectives.
Frank Leyhausen
Born at the end of November 1969, during the transition from baby boomers to Gen X, has he been advising companies, public authorities and non-profit organizations on the opportunities and challenges of an ageing society since 2000.
The fields of action are innovation and communication as well as the effects on the labor market.
He gained his first experience of the opportunities and challenges of an ageing society at the Deutsche Bank Group in the 1990s. In 2000, he switched to consulting. Since then, he has been responsible for a large number of projects in various sectors and has been involved in research projects. His main focus is on the GSA region and the USA.
Frank has two principles:
Chronological age doesn't matter
The year of birth says less about a person than the zip code of their place of residence. It is primarily about people's roles, which describe needs and create affiliations.
Talking with and not about people
Products and services must be developed with potential users right from the start. Co-creation and user innovation are the methods of choice here.
Keynote Speaker
Frank is an internationally renowned keynote speaker on demographic change.
His key areas of focus include innovation, AI, target audience definition, marketing, and changes in the labor market. With over 20 years of experience as a speaker, he explores his topics in a comprehensive and practical manner. His style is edutainment with a high degree of audience interaction.
Thanks to his expertise, he has been a guest at exclusive conferences and events both domestically and abroad, including at the United Nations and Economist Impact events.
Author and Thought Leader
He is a frequent media commentator both in Germany and abroad. He has drawn on his experiences in numerous books, including “Economia da Longevidade,” “From Grey to Silver,” “Von Quotenfrauen und alten weißen Männern,” and “Graues Gold statt altes Eisen.”
You can find a selection of contributions here: Media
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