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The focus is on defining markets and customer groups.
These developments are based on life stages, roles and skills. Age or even "the 50-plus target group" are not and have never been the focus here.
People's abilities in particular play a key role in the success of innovations. This can be seen, for example, in the challenges posed by digitalization.
The "digital divide" - the digital split in society - reduces the potential of digitalization in the long term. At the same time, a large number of people who lack the necessary skills are excluded from technological progress and social participation.
"Inclusive innovation" is the key to success and an integral part of consulting. Solutions and services are developed with and not for people right from the start.
In addition to methodological expertise, a panel is also available to attract relevant participants.
Workshops & keynotes:
For over 20 years, Frank has been communicating in keynotes, lectures and workshops how disruptive demographic change will change our world. Demographic change is not a horror scenario, but a key factor influencing trends and technologies.
This input inspires employees, managers and customers to take advantage of the opportunities presented by demographic change.
The core of all consultancy are individual workshops under the theme "2old4X"? In a customer-specific setting, the changes in society are placed in an individual context and solutions for "X" are developed. "X" can stand for industries, technologies, service concepts and much more.