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Maturity level 4, in German "Reifegrad 4" refers to Hersey and Blanchard's maturity model.
In the 1970s, Hersey and Blanchard developed a model of leadership based on the maturity level of employees.
In order to define the maturity level of employees, this model focuses on two aspects: Motivation and ability.
Motivation and ability
Motivation and ability are also the basis of the behavioral model developed by the American behavioral scientist B.J. Fogg. His model describes how behavioral change can be brought about.
Motivation and ability are the key influencing factors in leadership, innovation and communication. They form the basis of successful concepts and offers.
With over 20 years of experience in these two parameters, REIFEGRAD 4 creates offers that meet the expectations of boomers in the consumer and labor market.
Willing and able
Maturity level 4 is the highest level at Hersey and Blanchard:
Mature, very self-confident, competent and motivated.
This maturity level is the benchmark for our work, enabling companies and organizations to seize the opportunities of an aging society.
The characteristics of the four maturity levels were adapted by Hersey and Blanchard in 1982: "Willing and Able" has since described maturity level 4 and thus our self-image.